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The Place in Beijing CBD Area

After a trip to Silk Market, what to do next to spend the rest of the day? Maybe you can have a look to the famous luxurious mall called The Place which famous for its huge LCD Screen.

Overview about The Place
The Place is a famous modern mall situated in Beijing's central business district (CBD). Located just 500 meters north of Silk Market (within about 10 minutes walking distance), The Place is an excellent place most known for its massive LED sky screen. From the major big street far away, The Place is easy to spot because of the digital canopy that sweeps over its central outdoor plaza - the biggest LED screen in Asia, even in the world.

The Place is a blend of shopping mall, office building, Space Art and Fashion. The Place is also a great and fun place for luxury shopping and gourmet experience. There are several open-air bars for you to relax and enjoy night atmosphere.

LED Screen at the Place
What make The Place more worth visiting is about its giant LCD screen which is pretty impressive. The screen is 250 meters long and 30 meters wide, located on the roof above the head. They have several shows on the TV every 1 hour for about 15-20 minutes from 7:00pm to 11:00pm. Some advertisements will be displayed on the screen sometimes. Visitors also can send messages, which will appear on the screen. Known as the world LCD Screen, it is about 65,000 square feet with 14.5 million LEDs, provides its surrounding more colorful and fun atmosphere.

Dining, Shopping and Entertainment Options
The Place houses excellent eating options and high class shopping experience. Two four-story malls houses lots of luxurious international brands such as Potato and Co., Folli Follie, French Connection, i.t, Miss Sixty, Adidas, MAC cosmetics, Promod, Patricia, Puma, Rolex, Tourneau, D&G, Ferrari etc. Plenty of international restaurants are also available including Golden Jaguar buffet Restaurant, with its wide options of cuisines (Western, Chinese, Japanese, etc) attracts so many expatriates and local business man every day. Lunch with RMB 198 and dinner is RMB 238; kids under 120 cm are half-price and those under 70cm eat free.

How to Get The Place
By Subway:
Take subway and get off at Yonganli (Line 1) then use Exit B; or Line 10 to Jintaixizhao use Exit A.
Address:
9 Guanghua Lu, Chaoyang District, Beijing
Opening Hours:
Daily 11:00am-9:00pm